Romney's Kendal Mint Cake x Burberry Collaboration

Romney's Kendal Mint Cake x Burberry Collaboration
Over the past few months, George Romney Ltd has been working on a collaboration with British luxury fashion brand Burberry to deliver a bespoke wrapped Kendal Mint Cake bar that will be distributed at Harrods. Whilst a variety of different Mint Cake products were discussed during our initial meetings, the team finally settled upon the famous Romney's Kendal Mint Cake Pocket Tin. The iconic Burberry branding is present on two different elements of the pocket tin: the internal wrapper and the external sticker.
The Harrods storefront lit with Burberry Knight Blue lighting at night.

Burberry turns Harrods Knight Blue 1 - 29 February 2024

Romney's distinctive Kendal Mint Cake wrapper received a subtle alteration with the Burberry Equestrian Knight Design (EKD) logo replacing the 'o' within the Romney's brand name. The EKD represents honour, protection and reform, and dates to circa 1901.

Romney's Kendal Mint Cake wrapper where the Burberry Equestrian Knight Design has replaced the 'o' within the Romney's brand name.

The functional pocket tin seal has been replaced by a bold Ivy Green sticker, that also features the Burberry EKD.

A Blue Romney's Kendal Mint Cake pocket tin featuring a Burberry label in Ivy Green, showcasing the Equestrian Knight Design.

During February, shoppers at Harrods will be able to visit the Burberry Camping Corner which boasts a selection of classic hiking accessories, including a display of Romney's famous Kendal Mint Cake.

The Harrods store facade recreated by Burberry using bars of Romney's Kendal Mint Cake

We also partnered with Burberry to create the Harrods store facade using bars of Romney's Kendal Mint Cake and used 300 bars to replicate the iconic London landmark.

'We are extremely proud of how the bespoke Burberry Kendal Mint Cake Pocket Tin has come together. The final product is something that will be engrained within the company’s illustrious history for many years to come. From the initial meetings with Burberry representatives, it became clear that this project was going to be a huge undertaking for our 4th generation family business. However, the synergy between the two brands was undeniable. Both Romney’s and Burberry are quintessentially British brands that have deep roots with explorers and adventurers alike' - Greg Taylor, George Romney Ltd Operations Manager

"Burberry's heritage is rooted in outdoor exploration - from the invention of gabardine to outfitting explorers in the early 20th century. With Romney's Kendal Mint Cake being a favoured snack among adventurers and mountaineers, the collaboration is a celebration of British heritage and the spirit of adventure." - Burberry