Behind the scenes at Romney’s, we have been working hard on creating new products we know you’ll love. With that in mind we are happy to announce that later this year we will be adding to our merchandise selection with a range of George Romney’s Kendal Mint Cake branded cycling gear, in partnership with Bioracer. Dominate the mountains with our line of clothing which will include men’s and women’s cycling tops (Romney's King of the Moutain Jersey), unisex cycling caps and neck snoods in blue & white.
Bioracer was founded in 1986 by Raymond Vanstraelen, with a clear purpose to measure and study the athlete in motion in order to opimise cycling performance. The company has grown from Raymond's home to factories, research facilities and offices on three continents. Learning from thousands of racers and races; thousands of medals and podiums, and thousands of club, Olympic and World Championship races. With over a hundred years of Belgium cycling history woven into every stitch and every pattern, it is Bioracer's mission and honor to make you faster. And bring the same performance products worn by the best athletes in the world to every cyclist, every day.
They are one of few manufacturers of cycling gear that still retains full control over the production process. Your cycling wear is made using only the best European materials to ensure comfort and sustainability. All our active wear is fitted using YKK-zippers with “lock functionality”, just one example of our devotion to deliver quality to you and your cycling team.
When it came to our team consultation about which route we wanted to take our merchandise line next, this was the obvious answer. Our famous Kendal Mint Cake has an intertwined history with various sporting activities over the last century. From fuelling the teams during the first ever summit of Everest and various Antarctic expeditions, to powering you during your walks, bike rides and marathons. This is just another step we are actively taking in aligning our brand name with sports and with that in mind we are proud to also announce the launch our new campaign #PoweredByRomneys.
We want to see your sporting adventures on a daily basis, whether it be a local bike ride or completing a marathon, by using the hashtag #PoweredByRomneys we will be able to see your achievements on our Instagram and Twitter pages. We would then interact with your post and potentially feature them on our social media channels too. During the launch of our #PoweredByRomneys campaign and release of our cycling clothing line we will also be running a range of competitions for you to enter. Make sure you’re following all of our social media pages to keep up to date with the latest news about Romney’s Kendal Mint Cake.
Romney's MD John Barron said 'It's exciting to finally be presenting these designs to the public. We hope that our partnership with BioRacer will be long and successful'
** Please note, we are expecting our cycling gear to be delivered by early December however this could change due to carriage issues. There will be a limited amount of stock of each item and size within the Romney's cycling range so if you want to ensure you get one, please call us on 01539 720155 and we will reserve it for you. **
